About Uncrumpled

Made for people who'd rather not iron. So, everyone.

I am Ann. I’m a mum of two, with a partner in a corporate job. Life is full. Between kids, work, and trying to just get out the door on time, ironing was the last thing on my to-do list and his too. So he’d turn up to meetings and events in shirts that looked… well, like they’d slept on the floor. At first it was funny. Then it was kinda embarrassing (especially when his work pulled him up on it).

So I went looking for a fix. Something quick, clean, and actually effective. I tried everything out there, and nothing worked the way I needed it to. Some were useless. Some were expensive. Some were honestly as much work as just  ironing. So I decided to make my own.

What followed was a lot longer than I expected.

Sixteen reformulations, a string of suppliers, six different bottles, and a lot of late nights getting it wrong before I got it right. Then, partway through, my dad was diagnosed with cancer. It stopped all of us in our tracks and made our family really look at what we were putting in and around our bodies every day. So I went back to the very beginning and rebuilt the whole formula with that in mind, determined to make something I'd feel good about using around the people I love, that still worked beautifully.

That formula became our proprietary CreaseDrop™ technology.

Here's the thing most people don't realise: wrinkles aren't on your clothes, they're in them. When fabric folds, hydrogen bonds form inside the fibres and hold the crease in place. Our proprietary CreaseDrop™ technology penetrates those bonds and relaxes them, releasing the fibres so the crease drops out, leaving the fabric Uncrumpled. All without heat or that damp, sprayed-on feeling.

And because it's going on your clothes (and near your skin), I left out all the nasties. No formaldehyde, no phthalates, no parabens, no BS.

Uncrumpled is made for real life. Whether you're sprinting to school drop-off, packing light for a trip, running late for a meeting, telling your partner to Uncrumple his own shirt or just can't  be bothered, it's your new laundry hack.

One more thing.

We're still a small, new Aussie business. In just 7 months, you've helped us reach over 10,000 orders, and I still can't quite believe it. That happened because you took a chance on my little idea, and I will never stop being grateful for  it.

For every order, every message, every wrinkled shirt you trusted us with. Thank you, truly.

I built this for my family, and somehow it became something we get to share with yours. I'm so glad you're here. I really hope you love it. (And on the off chance you don't, we offer a money back guarantee. So what do you have to lose... besides your ironing pile)

 — Ann, founder of Uncrumpled